Style your hair in seconds-that's the beauty of this time-saving polishing creme that provides long-lasting, air dried style while keeping frizz at bay. NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and look polished. With two personalized formulas-for fine/medium or thick hair-that define and enhance your hair's natural texture (while keeping frizz in check all day), it's "no-blow" styling freedom for all. Take Back you natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often incontrollable volume and frizz of coarser strands.